Every popular tourist route for beer lovers includes a visit to the largest Danish company, Carlsberg. The breweries, founded in the mid-19th century by Jacob Jacobsen, quickly became famous all over the world for their unique flavors of beer, made according to special recipes. The company was named after the founder's son, Carl, and the hill on which the first Carlsberg brewery was built.

Jacob's son, Carl, continued his father's business and became one of the world's business leaders and well-known philanthropists. He founded a museum of modern art in his native Copenhagen, installed a sculpture of the Little Mermaid, and opened the Carlsberg Museum on the site of an old brewery.

Carlsberg breweries moved out of the city in 2006. Today, there is only one operating brewery within the museum with an area of ​​10 thousand square meters. Its permanent exhibition tells the story of the Jacobsen brewing company, as well as shows all the stages of modern production, including the very first secret technologies.

The museum also displays various devices for the legendary Danish factory's production of the best drinks: boilers for brewing, huge barrels, steam engines, and retro cars for transporting finished beer. The museum even has its own stable, as previously the drink was delivered to customers only by special breed horses. Today, the Carlsberg Museum still keeps a few horses in the stable, but more as a tourist attraction than a transport.

The exposition also introduces the museum's guests to the culture and life of brewers starting from the 19th century: clothing items, brewery workers' tableware, and fascinating stories about how workers sharpened the bottom of the mugs to pour more of the signature drink served for lunch. Moreover, every museum tour ends with a tasting, where visitors can try two types of the famous Carlsberg beer and two of Tuborg. The museum's bar serves a total of 26 beers. Visitors can order any of them for an additional cost.