Digital Media City or DMC, in short, is the hub of mass media, entertainment and IT in the modern architectural space in Seoul. Want to see the most cutting-edge district of the South Korean capital with fancy glass buildings and concept art objects? Or looking for a closer acquaintance with the Korean wave in art and culture? Then add DMC to your list of must-see landmarks in Seoul!

First, Digital Media City is known as the headquarters for major Korean broadcasters creating popular K-pop shows and TV series. The offices in these studios are like a Mecca for fans of drama series with vivid and stylish characters, intriguing, mature plot, topical and familiar issues. Spectators – locals and tourists from all over the world – enjoy sightseeing tours of SBS, MBC and CJ E&M. During them, they find themselves on the other side of the TV screen and immerse themselves in the atmosphere of the difficult production process of their favorite shows.

Even if you are not a K-pop fan, the DMC area is a perfect place for walking among intricate and impressive contemporary artworks. Incredible art installations filled with deep meaning have taken the Seoul street decoration to a new futuristic level. They reflect the difficult spirit of the times and make you think about the fate of humanity.

The sculpture named «They» is a reflection on the topic of communication and interaction with each other. It depicts two heads, male and female, seeming to hug and reminding passersby that we must stay together!

Nearby, there is another sculptural group «I Live Alone», raising the problem of loneliness in the scale of the Universe. It shows a person who seems to be looking through a mirror or portal and sees either himself or his copy. The person froze in motion, reaching out to the mysterious stranger, who did the same.